Project Summary.
The project, completed as part of the SI 520 Graphic Design and Visual Communications class at the University of Michigan, encompassed the creation of a comprehensive brand identity. This involved thoroughly understanding the client's requirements and translating them into a cohesive visual representation. Various design methodologies were employed, including color theory, gestalt principles, typography practices, print media design, web design, grids, and image storytelling. By leveraging these methodologies, I aimed to craft a brand identity that effectively communicated the client's values, message, and identity across different mediums and platforms.
Through this project, I gained practical experience in applying theoretical design principles to real-world scenarios, honing my skills as a graphic designer and visual communicator.
Good Stuff: The Brand Identity Deck
The complete design process is described below.
